/* ============================================================
   Joseph John — Personal Brand · Editorial landing
   Aeonik · Ink #162e33 · Grey #ededed
   ============================================================ */

@font-face {
  font-family: "Aeonik";
  src: url("fonts/Aeonik-Light.otf") format("opentype");
  font-weight: 300; font-style: normal; font-display: swap;
}
@font-face {
  font-family: "Aeonik";
  src: url("fonts/Aeonik-Regular.otf") format("opentype");
  font-weight: 400; font-style: normal; font-display: swap;
}
@font-face {
  font-family: "Aeonik";
  src: url("fonts/Aeonik-Italic.otf") format("opentype");
  font-weight: 400; font-style: italic; font-display: swap;
}
@font-face {
  font-family: "Aeonik";
  src: url("fonts/Aeonik-Bold.otf") format("opentype");
  font-weight: 700; font-style: normal; font-display: swap;
}

:root {
  --ink: #162e33;
  --ink-85: #2c4247;
  --ink-65: #5a6c70;
  --ink-45: #8a9698;
  --ink-25: #c3cacb;
  --paper: #ffffff;
  --paper-soft: #f6f6f4;
  --grey: #ededed;
  --hair: #dcdedb;
  --hair-on-ink: rgba(255,255,255,0.14);
  --paper-on-ink: rgba(255,255,255,0.66);
  --sans: "Aeonik", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --container: 1320px;
  --gutter: clamp(1.4rem, 5vw, 5rem);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  font-family: var(--sans);
  font-weight: 400;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  line-height: 1.6;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding-inline: var(--gutter);
}

/* ---------- type helpers ---------- */
.eyebrow {
  font-size: clamp(0.7rem, 0.9vw, 0.78rem);
  letter-spacing: 0.26em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--ink-45);
  display: inline-flex;
  align-items: center;
  gap: 0.7em;
}
.eyebrow::before {
  content: "";
  width: 26px; height: 1.5px;
  background: currentColor;
  display: inline-block;
  opacity: 0.6;
}
.eyebrow.center::before { display: none; }

h1, h2, h3 { margin: 0; font-weight: 300; letter-spacing: -0.02em; line-height: 1.04; }
.display {
  font-size: clamp(2.7rem, 7.4vw, 6.6rem);
  font-weight: 300;
}
.h2 {
  font-size: clamp(2rem, 4.6vw, 3.7rem);
  font-weight: 300;
  letter-spacing: -0.022em;
  line-height: 1.06;
  text-wrap: balance;
}
.lead {
  font-size: clamp(1.08rem, 1.55vw, 1.45rem);
  line-height: 1.5;
  color: var(--ink-85);
  font-weight: 300;
}
em { font-style: italic; }
.muted { color: var(--ink-65); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 0.7em;
  font-size: 0.92rem; font-weight: 400; letter-spacing: 0.01em;
  padding: 0.95em 1.6em; border-radius: 100px;
  border: 1.5px solid var(--ink);
  background: var(--ink); color: var(--paper);
  cursor: pointer; transition: background .4s var(--ease), color .4s var(--ease), transform .4s var(--ease);
}
.btn:hover { background: transparent; color: var(--ink); transform: translateY(-2px); }
.btn .arr { transition: transform .4s var(--ease); }
.btn:hover .arr { transform: translate(3px, -3px); }
.btn.ghost { background: transparent; color: var(--ink); }
.btn.ghost:hover { background: var(--ink); color: var(--paper); }
.btn.on-ink { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.btn.on-ink:hover { background: transparent; color: var(--paper); }
.btn.hollow { background: transparent; color: #fff; border-color: rgba(255,255,255,0.55); }
.btn.hollow:hover { background: #fff; color: var(--ink); border-color: #fff; transform: translateY(-2px); }

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  transition: background .45s var(--ease), border-color .45s var(--ease), box-shadow .45s var(--ease);
  border-bottom: 1px solid transparent;
}
.nav.scrolled {
  background: rgba(255,255,255,0.86);
  -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px);
  border-bottom-color: var(--hair);
}
.nav-inner {
  max-width: var(--container); margin: 0 auto;
  padding: clamp(1rem,2vw,1.5rem) var(--gutter);
  display: flex; align-items: center; justify-content: space-between;
}
.nav-logo img { height: clamp(22px, 2.4vw, 30px); width: auto; }
.nav-links { display: flex; align-items: center; gap: clamp(1.4rem, 2.6vw, 2.6rem); }
.nav-links a.link {
  font-size: 0.86rem; letter-spacing: 0.02em; color: var(--ink-85);
  position: relative; padding: 0.2em 0;
}
.nav-links a.link::after {
  content: ""; position: absolute; left: 0; bottom: -2px; height: 1.5px; width: 0;
  background: var(--ink); transition: width .4s var(--ease);
}
.nav-links a.link:hover::after { width: 100%; }

/* services dropdown */
.nav-item { position: relative; display: inline-flex; align-items: center; }
.nav-item.has-dropdown > .link { display: inline-flex; align-items: center; gap: 0.4em; }
.nav-item .caret { transition: transform .35s var(--ease); }
.nav-item.has-dropdown:hover .caret, .nav-item.has-dropdown:focus-within .caret { transform: rotate(180deg); }
.nav-item.has-dropdown::after { content: ""; position: absolute; left: -10px; right: -10px; top: 100%; height: 18px; }
.dropdown {
  position: absolute; top: 100%; left: 50%; margin-top: 14px;
  transform: translateX(-50%) translateY(6px);
  min-width: 244px; background: var(--paper); border: 1px solid var(--hair);
  border-radius: 12px; padding: 0.5rem; display: flex; flex-direction: column;
  box-shadow: 0 22px 50px -24px rgba(22,46,51,0.45);
  opacity: 0; visibility: hidden; pointer-events: none;
  transition: opacity .3s var(--ease), transform .3s var(--ease), visibility .3s;
  z-index: 200;
}
.nav-item.has-dropdown:hover .dropdown, .nav-item.has-dropdown:focus-within .dropdown {
  opacity: 1; visibility: visible; pointer-events: auto; transform: translateX(-50%) translateY(0);
}
.dropdown a {
  display: flex; align-items: baseline; justify-content: space-between; gap: 1.4rem;
  padding: 0.72rem 0.9rem; border-radius: 8px; font-size: 0.92rem; color: var(--ink-85);
  white-space: nowrap; transition: background .25s var(--ease), color .25s var(--ease);
}
.dropdown a .dd-from { font-size: 0.72rem; letter-spacing: 0.05em; color: var(--ink-45); font-weight: 700; }
.dropdown a:hover { background: var(--paper-soft); color: var(--ink); }
.dropdown a:hover .dd-from { color: var(--ink-65); }
.nav-cta { display: inline-flex; }
.nav-cta .btn { padding: 0.72em 1.3em; font-size: 0.84rem; }

.burger { display: none; flex-direction: column; gap: 5px; background: none; border: 0; cursor: pointer; padding: 8px; }
.burger span { width: 26px; height: 2px; background: var(--ink); transition: transform .4s var(--ease), opacity .3s; }

/* mobile overlay menu */
.mobile-menu {
  position: fixed; inset: 0; z-index: 99; background: var(--ink); color: var(--paper);
  display: flex; flex-direction: column; justify-content: center; padding: var(--gutter);
  transform: translateY(-100%); transition: transform .6s var(--ease), visibility .6s;
  visibility: hidden;
}
.mobile-menu.open { transform: translateY(0); visibility: visible; }
.mobile-menu a {
  font-size: clamp(2rem, 9vw, 3.4rem); font-weight: 300; letter-spacing: -0.02em;
  padding: 0.28em 0; border-bottom: 1px solid var(--hair-on-ink); color: var(--paper);
}
.mobile-menu a.mm-sub {
  font-size: clamp(1rem, 4.2vw, 1.45rem); font-weight: 400; letter-spacing: 0;
  color: var(--paper-on-ink); padding-left: 1.3rem;
}
.mobile-menu .mm-foot { margin-top: 2.4rem; color: var(--paper-on-ink); font-size: 0.9rem; letter-spacing: 0.04em; }

/* ============================================================
   SECTIONS
   ============================================================ */
section { position: relative; }
.pad { padding-block: clamp(5rem, 11vw, 9.5rem); }
.bg-grey { background: var(--grey); }
.bg-soft { background: var(--paper-soft); }
.bg-ink { background: var(--ink); color: var(--paper); }
.bg-ink .lead { color: var(--paper-on-ink); }
.bg-ink .eyebrow { color: rgba(255,255,255,0.5); }
.bg-ink .muted { color: var(--paper-on-ink); }

/* ---------- HERO ---------- */
.hero { padding-top: clamp(8rem, 16vw, 12rem); padding-bottom: clamp(3rem, 6vw, 5rem); }
.hero-grid {
  display: grid; grid-template-columns: 1.35fr 0.95fr; gap: clamp(2rem, 5vw, 5rem);
  align-items: end;
}
.hero h1 .ln { display: block; overflow: hidden; }
.hero h1 .ln > span { display: block; }
.hero-sub { margin-top: clamp(1.6rem, 3vw, 2.4rem); max-width: 34ch; }
.hero-actions { margin-top: clamp(1.8rem, 3vw, 2.6rem); display: flex; gap: 0.9rem; flex-wrap: wrap; }
.hero-portrait { width: 100%; aspect-ratio: 4 / 5; background: var(--grey); border-radius: 6px; box-shadow: inset 0 0 0 1px var(--hair); }
.hero image-slot, image-slot { --slot-bg: var(--grey); }
.hero-meta {
  margin-top: 1.1rem; display: flex; justify-content: space-between;
  font-size: 0.74rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-45);
}

/* ---------- HERO video background ---------- */
.hero-video {
  position: relative; overflow: hidden; background: var(--ink);
  min-height: clamp(600px, 94vh, 980px);
  display: flex; align-items: flex-end;
}
.hv-bg { position: absolute; inset: 0; z-index: 0; pointer-events: none; }
.hv-bg iframe {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 100vw; height: 56.25vw; min-width: 177.78vh; min-height: 100vh;
  border: 0; pointer-events: none;
}
.hv-video {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; pointer-events: none;
}
.hv-overlay {
  position: absolute; inset: 0; z-index: 1; pointer-events: none;
  background: linear-gradient(180deg, rgba(10,20,23,0.58) 0%, rgba(10,20,23,0.32) 40%, rgba(10,20,23,0.82) 100%);
}
.hv-link { position: absolute; inset: 0; z-index: 2; cursor: pointer; }
.hv-content {
  position: relative; z-index: 3; width: 100%; pointer-events: none;
  padding-block: clamp(7rem, 14vw, 11rem) clamp(3rem, 7vw, 5.5rem);
}
.hv-content > * { pointer-events: none; }
.hv-content .btn { pointer-events: auto; }
.hero-video .eyebrow { color: rgba(255,255,255,0.72); }
.hero-video h1.display, .hero-video h1.display em { color: #fff; }
.hero-video .hero-sub { color: rgba(255,255,255,0.84); }
.hv-play {
  display: inline-flex; align-items: center; gap: 0.7em;
  margin-top: clamp(1.5rem, 3vw, 2.2rem);
  color: rgba(255,255,255,0.78); font-size: 0.72rem;
  letter-spacing: 0.18em; text-transform: uppercase; font-weight: 700;
}
.hv-play-ic {
  display: grid; place-items: center; width: 32px; height: 32px;
  border: 1.5px solid rgba(255,255,255,0.45); border-radius: 50%;
  font-size: 0.6rem; padding-left: 2px;
}

/* ---------- nav over dark hero (home, top) ---------- */
.nav-logo { display: inline-flex; align-items: center; }
.nav-logo .logo-light { display: none; }
.nav[data-dynamic]:not(.scrolled) .nav-logo .logo-dark { display: none; }
.nav[data-dynamic]:not(.scrolled) .nav-logo .logo-light { display: block; }
.nav[data-dynamic]:not(.scrolled) .nav-links a.link { color: rgba(255,255,255,0.88); }
.nav[data-dynamic]:not(.scrolled) .nav-links a.link::after { background: #fff; }
.nav[data-dynamic]:not(.scrolled) .burger span { background: #fff; }
.nav[data-dynamic]:not(.scrolled) .nav-cta .btn { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.nav[data-dynamic]:not(.scrolled) .nav-cta .btn:hover { background: transparent; color: var(--paper); border-color: var(--paper); }
@media (max-width: 600px) { .hv-bg iframe { min-width: 240vh; } }

/* ---------- marquee strip ---------- */
.strip { border-block: 1px solid var(--hair); overflow: hidden; }
.bg-ink .strip { border-color: var(--hair-on-ink); }
.marquee { display: flex; gap: 0; white-space: nowrap; will-change: transform; animation: scroll-x 38s linear infinite; }
.marquee:hover { animation-play-state: paused; }
.marquee .item {
  display: inline-flex; align-items: center; gap: 1.4rem; padding: 1.05rem 0;
  font-size: clamp(0.95rem, 1.4vw, 1.25rem); font-weight: 300; letter-spacing: 0.01em;
}
.marquee .item::after { content: "—"; margin-left: 1.4rem; color: var(--ink-25); }
.bg-ink .marquee .item::after { color: rgba(255,255,255,0.25); }
@keyframes scroll-x { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee { animation: none; } }

/* ---------- generic two-col ---------- */
.split {
  display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(2rem, 6vw, 6rem);
  align-items: start;
}
.split.tight { grid-template-columns: 0.7fr 1.3fr; }
.col-label { position: sticky; top: 120px; }

/* ---------- stats ---------- */
.stats {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--hair); margin-top: clamp(2.5rem, 5vw, 4rem);
}
.bg-ink .stats { border-color: var(--hair-on-ink); }
.stat { padding: clamp(1.4rem,2.5vw,2.2rem) 1.5rem clamp(1.4rem,2.5vw,2.2rem) 0; border-right: 1px solid var(--hair); }
.bg-ink .stat { border-color: var(--hair-on-ink); }
.stat:last-child { border-right: 0; }
.stat .num { font-size: clamp(2.2rem, 4vw, 3.4rem); font-weight: 300; letter-spacing: -0.03em; line-height: 1; }
.stat .cap { font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-45); margin-top: 0.8rem; }
.bg-ink .stat .cap { color: rgba(255,255,255,0.5); }

/* ---------- services list ---------- */
.svc-list { border-top: 1px solid var(--hair); margin-top: clamp(2.5rem,5vw,3.6rem); }
.svc {
  display: grid; grid-template-columns: auto 1fr auto; gap: clamp(1rem,3vw,3rem);
  align-items: center; padding: clamp(1.8rem, 3.4vw, 2.9rem) 0;
  border-bottom: 1px solid var(--hair); position: relative; isolation: isolate;
  transition: color .45s var(--ease);
}
.svc::before {
  content: ""; position: absolute; inset: 0 calc(-1 * var(--gutter)); z-index: -1;
  background: var(--ink); transform: scaleY(0); transform-origin: bottom;
  transition: transform .5s var(--ease);
}
.svc:hover { color: var(--paper); }
.svc:hover::before { transform: scaleY(1); }
.svc .s-no { font-size: 0.82rem; letter-spacing: 0.16em; color: var(--ink-45); font-weight: 700; }
.svc:hover .s-no { color: rgba(255,255,255,0.55); }
.svc .s-mid { display: flex; flex-direction: column; gap: 0.5rem; }
.svc .s-name { font-size: clamp(1.7rem, 3.6vw, 3rem); font-weight: 300; letter-spacing: -0.02em; line-height: 1; }
.svc .s-desc { font-size: 0.95rem; color: var(--ink-65); max-width: 46ch; }
.svc:hover .s-desc { color: rgba(255,255,255,0.7); }
.svc .s-right { display: flex; align-items: center; gap: clamp(1rem,2.5vw,2.2rem); }
.svc .s-from { text-align: right; }
.svc .s-from .f-k { font-size: 0.68rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-45); }
.svc:hover .s-from .f-k { color: rgba(255,255,255,0.5); }
.svc .s-from .f-v { font-size: 1.25rem; font-weight: 400; letter-spacing: -0.01em; }
.svc .s-arrow {
  width: 52px; height: 52px; border-radius: 50%; border: 1.5px solid var(--hair);
  display: grid; place-items: center; flex: none; transition: border-color .45s var(--ease), background .45s var(--ease);
}
.svc:hover .s-arrow { border-color: rgba(255,255,255,0.4); }
.svc .s-arrow svg { transition: transform .45s var(--ease); }
.svc:hover .s-arrow svg { transform: translate(3px,-3px); }

/* ---------- approach cards ---------- */
.appro-grid {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px;
  background: var(--hair-on-ink); border: 1px solid var(--hair-on-ink);
  margin-top: clamp(2.5rem,5vw,3.6rem);
}
.appro {
  background: var(--ink); padding: clamp(1.8rem,3vw,2.8rem);
  display: flex; flex-direction: column; gap: 1rem; min-height: 230px;
}
.appro .a-no { font-size: 0.78rem; letter-spacing: 0.2em; color: rgba(255,255,255,0.45); font-weight: 700; }
.appro h3 { font-size: clamp(1.3rem, 2vw, 1.7rem); font-weight: 400; letter-spacing: -0.01em; margin-top: auto; }
.appro p { font-size: 0.95rem; color: var(--paper-on-ink); margin: 0; line-height: 1.55; }

/* ---------- story / pull quote ---------- */
.story-body { max-width: 64ch; }
.story-body p { font-size: clamp(1.05rem, 1.45vw, 1.28rem); line-height: 1.62; color: var(--ink-85); margin: 0 0 1.4em; font-weight: 300; }
.pullquote {
  font-size: clamp(1.8rem, 3.6vw, 3rem); font-weight: 300; letter-spacing: -0.02em;
  line-height: 1.18; margin: clamp(2.5rem,5vw,4rem) 0; text-wrap: balance;
}
.pullquote em { font-style: italic; }

/* ---------- languages ---------- */
.langs { display: flex; flex-wrap: wrap; gap: clamp(0.5rem, 2vw, 1.5rem); align-items: baseline; }
.langs .lg { font-size: clamp(2.6rem, 8vw, 6rem); font-weight: 300; letter-spacing: -0.03em; line-height: 1; }
.langs .dot { font-size: clamp(1.5rem,4vw,3rem); color: var(--ink-25); }

/* ---------- buyers ---------- */
.buyers { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.4rem,3vw,2.4rem); margin-top: clamp(2.5rem,5vw,3.6rem); }
.buyer { border-top: 2px solid var(--ink); padding-top: 1.4rem; }
.buyer .b-tag { font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-45); }
.buyer h3 { font-size: clamp(1.3rem,2vw,1.7rem); font-weight: 400; letter-spacing: -0.01em; margin: 0.9rem 0 0.9rem; }
.buyer p { margin: 0; font-size: 0.96rem; color: var(--ink-65); line-height: 1.55; }

/* ---------- CTA ---------- */
.cta-grid { display: grid; grid-template-columns: 1.3fr 0.7fr; gap: clamp(2rem,5vw,5rem); align-items: end; }
.contact-list { display: grid; gap: 1px; background: var(--hair-on-ink); border-block: 1px solid var(--hair-on-ink); }
.contact-list .ci { background: var(--ink); display: flex; justify-content: space-between; align-items: baseline; padding: 1.1rem 0; gap: 1rem; }
.contact-list .ci .k { font-size: 0.74rem; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.5); }
.contact-list .ci .v { font-size: 1.1rem; }

/* ---------- footer ---------- */
.footer { background: var(--ink); color: var(--paper); padding-top: 0; padding-bottom: 2.4rem; }
section[data-screen-label="Contact"] { padding-bottom: clamp(2.5rem, 4vw, 3.5rem); }
.footer-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: clamp(2rem,4vw,3rem); padding-bottom: clamp(3rem,6vw,4.5rem); border-bottom: 1px solid var(--hair-on-ink); }
.footer-logo img { height: 30px; width: auto; margin-bottom: 1.5rem; }
.footer-tag { font-size: clamp(1.4rem, 2.6vw, 2.2rem); font-weight: 300; letter-spacing: -0.02em; line-height: 1.1; max-width: 18ch; }
.foot-col h4 { font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0 0 1.1rem; font-weight: 700; }
.foot-col a, .foot-col p { display: block; color: var(--paper-on-ink); font-size: 0.98rem; padding: 0.32em 0; margin: 0; transition: color .3s; }
.foot-col a:hover { color: var(--paper); }
.footer-bottom { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 1rem; padding-top: 1.8rem; font-size: 0.8rem; letter-spacing: 0.04em; color: rgba(255,255,255,0.45); }

/* ---------- reveal (gated behind html.js so no-JS shows everything) ---------- */
.reveal { opacity: 1; transform: none; }
.js .reveal { opacity: 0; transform: translateY(26px); transition: opacity 1s var(--ease), transform 1s var(--ease); }
.js .reveal.in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; }
.reveal.d2 { transition-delay: .16s; }
.reveal.d3 { transition-delay: .24s; }
@media (prefers-reduced-motion: reduce) {
  .js .reveal { opacity: 1; transform: none; transition: none; }
}

/* ============================================================
   SERVICE DETAIL PAGES
   ============================================================ */
.subhero { padding-top: clamp(7.5rem, 15vw, 11rem); padding-bottom: clamp(2.5rem, 4vw, 3.5rem); }
.backlink {
  display: inline-flex; align-items: center; gap: 0.5em; font-size: 0.84rem;
  letter-spacing: 0.03em; color: var(--ink-65); margin-bottom: clamp(1.4rem, 3vw, 2.2rem);
}
.backlink:hover { color: var(--ink); }
.backlink .a { transition: transform .3s var(--ease); display: inline-block; }
.backlink:hover .a { transform: translateX(-4px); }

.subhero-grid { display: grid; grid-template-columns: 1.25fr 0.9fr; gap: clamp(2rem,5vw,4.5rem); align-items: end; }
.subhero h1 { font-size: clamp(2.6rem, 6.4vw, 5.4rem); font-weight: 300; letter-spacing: -0.025em; line-height: 1.02; }
.subhero .lead { margin-top: clamp(1.4rem,3vw,2rem); max-width: 36ch; }

/* plans / tiers */
.plans {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px;
  background: var(--hair); border: 1px solid var(--hair);
  margin-top: clamp(2.5rem, 5vw, 3.6rem);
}
.plan { background: var(--paper); padding: clamp(1.8rem, 3vw, 2.7rem); display: flex; flex-direction: column; }
.plan .p-tier { font-size: 0.76rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-45); font-weight: 700; }
.plan .p-name { font-size: clamp(1.5rem, 2.7vw, 2.1rem); font-weight: 300; letter-spacing: -0.02em; margin: 0.7rem 0 0; line-height: 1; }
.plan .p-price { display: flex; align-items: baseline; gap: 0.55rem; margin: 1.1rem 0 0.4rem; }
.plan .p-price .amt { font-size: clamp(2rem, 3.4vw, 2.9rem); font-weight: 300; letter-spacing: -0.03em; line-height: 1; }
.plan .p-price .note { font-size: 0.8rem; color: var(--ink-45); letter-spacing: 0.03em; }
.plan .p-badge { font-size: 0.68rem; letter-spacing: 0.14em; text-transform: uppercase; font-weight: 700; color: var(--ink-65); margin-bottom: 1.3rem; }
.plan .p-desc { font-size: 0.95rem; color: var(--ink-65); line-height: 1.55; margin: 0 0 1.4rem; }
.plan ul { list-style: none; margin: 0 0 1.4rem; padding: 0; display: flex; flex-direction: column; gap: 0.62rem; }
.plan ul li { font-size: 0.9rem; color: var(--ink-85); padding-left: 1.1rem; position: relative; line-height: 1.45; }
.plan ul li::before { content: ""; position: absolute; left: 0; top: 0.52em; width: 5px; height: 5px; border-radius: 50%; background: var(--ink); }
.plan .p-best { margin-top: auto; font-size: 0.82rem; color: var(--ink-55); line-height: 1.5; padding-top: 1.2rem; border-top: 1px solid var(--hair); }
.plan .p-best b { display: block; font-size: 0.68rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-45); margin-bottom: 0.45rem; font-weight: 700; }

/* add-ons */
.addons { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.4rem, 3vw, 2.2rem); margin-top: clamp(2.5rem, 5vw, 3.6rem); }
.addon-card { border-top: 2px solid var(--ink); padding-top: 1.25rem; }
.addon-card .ac-top { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; }
.addon-card h3 { font-size: 1.18rem; font-weight: 400; letter-spacing: -0.01em; margin: 0; }
.addon-card .ac-price { font-size: 1rem; font-weight: 400; white-space: nowrap; color: var(--ink-65); }
.addon-card p { margin: 0.75rem 0 0; font-size: 0.9rem; color: var(--ink-65); line-height: 1.5; }

/* full-width rate-card banner */
.ratecard-cta { display: flex; align-items: center; justify-content: space-between; gap: 1.6rem; flex-wrap: wrap; }
.ratecard-cta .rc-text { font-size: clamp(1.3rem, 2.4vw, 2rem); font-weight: 300; letter-spacing: -0.02em; max-width: 24ch; }

@media (max-width: 980px) {
  .subhero-grid { grid-template-columns: 1fr; }
  .addons { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .plans { grid-template-columns: 1fr; }
}
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-portrait { max-width: 440px; aspect-ratio: 4/5; order: -1; }
  .split, .split.tight { grid-template-columns: 1fr; gap: 1.6rem; }
  .col-label { position: static; }
  .cta-grid { grid-template-columns: 1fr; }
  .footer-top { grid-template-columns: 1fr 1fr; }
  .buyers { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .nav-links { display: none; }
  .nav-cta { display: none; }
  .burger { display: flex; }
  .appro-grid { grid-template-columns: 1fr; }
  .stats { grid-template-columns: 1fr 1fr; }
  .stat:nth-child(2) { border-right: 0; }
  .stat:nth-child(1), .stat:nth-child(2) { border-bottom: 1px solid var(--hair); }
  .bg-ink .stat:nth-child(1), .bg-ink .stat:nth-child(2) { border-bottom: 1px solid var(--hair-on-ink); }
  .svc { grid-template-columns: auto 1fr; }
  .svc .s-right { display: none; }
  .footer-top { grid-template-columns: 1fr; }
}

/* ---------- portfolio highlight (home) ---------- */
.work-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  background: var(--hair); border: 1px solid var(--hair);
  margin-top: clamp(2.5rem, 5vw, 3.6rem);
}
.work-card {
  position: relative; display: block; aspect-ratio: 4 / 5;
  overflow: hidden; isolation: isolate; background: var(--ink);
}
.work-card image-slot { position: absolute; inset: 0; width: 100%; height: 100%; --slot-bg: var(--ink); z-index: 0; }
.work-overlay {
  position: absolute; inset: 0; z-index: 1; pointer-events: none;
  background: linear-gradient(180deg, rgba(22,46,51,0.22) 0%, rgba(22,46,51,0.55) 52%, rgba(22,46,51,0.88) 100%);
  transition: opacity .5s var(--ease), transform .6s var(--ease);
}
.work-card:hover .work-overlay { background: linear-gradient(180deg, rgba(22,46,51,0.1) 0%, rgba(22,46,51,0.4) 52%, rgba(22,46,51,0.78) 100%); }
.work-label {
  position: absolute; inset: 0; z-index: 2; pointer-events: none;
  display: flex; flex-direction: column; justify-content: flex-end;
  gap: 0.55rem; padding: clamp(1.4rem, 2.5vw, 2.2rem); color: var(--paper);
}
.work-label .wl-k { font-size: 0.74rem; letter-spacing: 0.22em; font-weight: 700; color: rgba(255,255,255,0.6); }
.work-label h3 { margin: 0; font-size: clamp(1.5rem, 2.4vw, 2rem); font-weight: 300; letter-spacing: -0.02em; line-height: 1.04; }
.work-label .wl-arrow {
  font-size: 0.84rem; letter-spacing: 0.03em; display: inline-flex; align-items: center; gap: 0.4rem;
  opacity: 0; transform: translateY(8px); transition: opacity .45s var(--ease), transform .45s var(--ease);
}
.work-card:hover .wl-arrow { opacity: 1; transform: none; }
@media (max-width: 860px) { .work-grid { grid-template-columns: 1fr; } .work-card { aspect-ratio: 16 / 10; } }

/* ---------- portfolio page ---------- */
.pf-filters { display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: clamp(0.5rem, 2vw, 1rem); }
.pf-filter {
  font-family: inherit; font-size: 0.86rem; letter-spacing: 0.03em;
  padding: 0.62em 1.25em; border-radius: 100px; border: 1.5px solid var(--hair);
  background: transparent; color: var(--ink-65); cursor: pointer;
  transition: background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease);
}
.pf-filter:hover { border-color: var(--ink); color: var(--ink); }
.pf-filter.active { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.pf-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1.6rem, 3vw, 2.6rem); margin-top: clamp(2.4rem, 4vw, 3.4rem); }
.pf-card { display: flex; flex-direction: column; gap: 1rem; }
.pf-card.is-hidden { display: none; }
.pf-video {
  position: relative; aspect-ratio: 16 / 9; background: var(--grey);
  border-radius: 6px; overflow: hidden; box-shadow: inset 0 0 0 1px var(--hair);
}
.pf-video iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.pf-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; }
.pf-meta h3 { margin: 0; font-size: 1.12rem; font-weight: 400; letter-spacing: -0.01em; }
.pf-tag { font-size: 0.7rem; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 700; color: var(--ink-45); white-space: nowrap; }
@media (max-width: 760px) { .pf-grid { grid-template-columns: 1fr; } }

/* ---------- services row (horizontal) ---------- */
.svc-row {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.1rem, 2vw, 1.6rem);
  margin-top: clamp(2.5rem, 5vw, 3.6rem);
}
.svc-card {
  display: flex; flex-direction: column; gap: 1.1rem;
  padding: clamp(1.8rem, 2.6vw, 2.5rem);
  border: 1px solid var(--hair); background: var(--paper);
  position: relative; isolation: isolate; min-height: 0;
  transition: color .45s var(--ease);
}
.svc-card::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: var(--ink); transform: scaleY(0); transform-origin: bottom;
  transition: transform .5s var(--ease);
}
.svc-card:hover { color: var(--paper); }
.svc-card:hover::before { transform: scaleY(1); }
.svc-card .s-no { font-size: 0.82rem; letter-spacing: 0.16em; color: var(--ink-45); font-weight: 700; }
.svc-card:hover .s-no { color: rgba(255,255,255,0.55); }
.svc-card .s-name { margin: 0; font-size: clamp(1.5rem, 2.3vw, 2.05rem); font-weight: 300; letter-spacing: -0.02em; line-height: 1.05; }
.svc-card .s-desc { margin: 0; font-size: 0.95rem; color: var(--ink-65); line-height: 1.55; }
.svc-card:hover .s-desc { color: rgba(255,255,255,0.7); }
.svc-card .s-arrow {
  margin-top: auto; width: 52px; height: 52px; border-radius: 50%;
  border: 1.5px solid var(--hair); display: grid; place-items: center; flex: none;
  transition: border-color .45s var(--ease);
}
.svc-card:hover .s-arrow { border-color: rgba(255,255,255,0.4); }
.svc-card .s-arrow svg { transition: transform .45s var(--ease); }
.svc-card:hover .s-arrow svg { transform: translate(3px,-3px); }
@media (max-width: 860px) { .svc-row { grid-template-columns: 1fr; } .svc-card { min-height: 0; } }

/* ---------- about / story horizontal ---------- */
.about-grid {
  display: grid; grid-template-columns: 1.2fr 0.85fr;
  gap: clamp(2rem, 5vw, 5rem); align-items: center;
  margin-top: clamp(2rem, 4vw, 3.2rem);
}
.about-grid .lead { max-width: 54ch; }
.about-text { display: flex; flex-direction: column; gap: clamp(1.4rem, 2.4vw, 2rem); }
.about-title { max-width: 22ch; margin: 0; }
.about-body { display: flex; flex-direction: column; gap: 1.1em; max-width: 56ch; }
.about-body p {
  margin: 0; font-size: clamp(1.02rem, 1.25vw, 1.18rem);
  line-height: 1.66; color: var(--ink-85); font-weight: 300;
}
.about-body em { font-style: italic; color: var(--ink); }
.about-lead { display: flex; flex-direction: column; gap: clamp(1.2rem, 2vw, 1.8rem); }
.about-portrait {
  align-self: stretch; width: 100%; aspect-ratio: 4 / 5; min-height: 360px;
  border-radius: 6px; overflow: hidden;
  box-shadow: inset 0 0 0 1px var(--hair);
  filter: grayscale(1) contrast(1.04);
}
.about-portrait image-slot { --slot-bg: var(--grey); width: 100%; height: 100%; }
.story-cols {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.6rem, 3vw, 3.2rem);
  margin-top: clamp(2.5rem, 5vw, 3.6rem);
}
.story-cols p {
  font-size: clamp(1rem, 1.2vw, 1.14rem); line-height: 1.62;
  color: var(--ink-85); font-weight: 300; margin: 0;
}

/* ---------- instagram carousel ---------- */
.ig-head {
  display: flex; align-items: flex-end; justify-content: space-between;
  gap: 2rem; flex-wrap: wrap;
  margin-bottom: clamp(2rem, 4vw, 3rem);
}
.ig-handle { color: var(--ink); text-decoration: none; border-bottom: 2px solid var(--hair); transition: border-color .25s var(--ease); }
.ig-handle:hover { border-color: var(--ink); }
.ig-controls { display: flex; align-items: center; gap: 1.2rem; flex-wrap: wrap; }
.ig-embed { display: flex; justify-content: center; }
.ig-embed .instagram-media { margin: 0 auto !important; }
.ig-nav { display: flex; gap: 0.5rem; }
.ig-arrow {
  width: 48px; height: 48px; border-radius: 50%;
  border: 1.5px solid var(--hair); background: transparent; color: var(--ink);
  font-size: 1.5rem; line-height: 1; cursor: pointer;
  display: grid; place-items: center; padding-bottom: 3px;
  transition: background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
}
.ig-arrow:hover { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.ig-arrow:disabled { opacity: 0.32; cursor: default; }
.ig-arrow:disabled:hover { background: transparent; color: var(--ink); border-color: var(--hair); }
.ig-track {
  display: grid; grid-auto-flow: column;
  grid-auto-columns: calc((100% - 3 * clamp(0.8rem, 1.6vw, 1.4rem)) / 3.4);
  gap: clamp(0.8rem, 1.6vw, 1.4rem);
  overflow-x: auto; scroll-snap-type: x proximity;
  scroll-behavior: smooth; scrollbar-width: none;
  margin: 0 calc(-1 * var(--gutter, 0px));
  padding: 0 var(--gutter, 0px) 0.5rem;
}
.ig-track::-webkit-scrollbar { display: none; }
.ig-card {
  position: relative; scroll-snap-align: start;
  aspect-ratio: 1 / 1; overflow: hidden; border-radius: 4px;
  box-shadow: inset 0 0 0 1px var(--hair); display: block;
}
.ig-card image-slot { --slot-bg: var(--grey); display: block; }
.ig-card img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .5s var(--ease); }
.ig-card:hover img { transform: scale(1.04); }
.ig-vid, .ig-tag {
  position: absolute; top: 12px; right: 12px; z-index: 2;
  color: #fff; font-size: 0.78rem; line-height: 1;
  text-shadow: 0 1px 5px rgba(0,0,0,0.45); pointer-events: none;
}
.ig-state {
  min-height: 120px; display: flex; align-items: center; justify-content: center;
  text-align: center; color: var(--ink-65);
  border: 1px dashed var(--hair); border-radius: 4px;
  padding: clamp(2rem, 5vw, 3.5rem) 1.5rem;
}
.ig-state a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
.ig-state .ig-setup { max-width: 36ch; }
.ig-mark {
  position: absolute; top: 12px; right: 12px; z-index: 2;
  width: 22px; height: 22px; border-radius: 6px;
  border: 2px solid rgba(255,255,255,0.92); pointer-events: none;
  opacity: 0; transition: opacity .3s var(--ease);
}
.ig-mark::after {
  content: ""; position: absolute; top: 3px; right: 3px;
  width: 5px; height: 5px; border-radius: 50%;
  background: rgba(255,255,255,0.92);
}
.ig-card:hover .ig-mark { opacity: 1; }
@media (max-width: 860px) {
  .ig-track { grid-auto-columns: calc((100% - 1 * 1rem) / 1.6); }
  .ig-head { margin-bottom: 1.8rem; }
}

/* ---------- story portrait hero ---------- */
.story-hero { position: relative; overflow: hidden; background: var(--ink); }
.story-bg {
  position: absolute; inset: 0; width: 100%; height: 100%; z-index: 0;
  object-fit: cover; object-position: right center;
  filter: grayscale(1) contrast(1.05);
}
.story-overlay {
  position: absolute; inset: 0; z-index: 1; pointer-events: none;
  background:
    linear-gradient(90deg, rgba(11,21,23,0.86) 0%, rgba(11,21,23,0.72) 44%, rgba(11,21,23,0.5) 64%, rgba(11,21,23,0.12) 84%, rgba(11,21,23,0) 100%),
    linear-gradient(180deg, rgba(11,21,23,0.3) 0%, rgba(11,21,23,0) 30%, rgba(11,21,23,0) 72%, rgba(11,21,23,0.5) 100%);
}
.story-inner { position: relative; z-index: 2; pointer-events: none; }
.story-hero .story-inner { max-width: 100%; }
.story-grid {
  display: grid; grid-template-columns: 0.95fr 1.15fr;
  gap: clamp(1.6rem, 3vw, 3.4rem); align-items: center;
  max-width: 62%;
}
.sg-lead .pullquote { margin: 1rem 0 0; max-width: 18ch; }
.story-hero .pullquote { font-size: clamp(1.5rem, 2.6vw, 2.45rem); line-height: 1.16; }
.story-hero .story-cols {
  display: block; columns: 2; column-gap: clamp(1.4rem, 2vw, 2.2rem);
  margin-top: 0;
}
.story-hero .story-cols p { break-inside: avoid; margin: 0 0 1em; }
.story-hero .story-cols p:last-child { margin-bottom: 0; }
.story-hero .eyebrow { color: rgba(255,255,255,0.72); }
.story-hero .pullquote, .story-hero .pullquote em { color: #fff; }
.story-hero .story-cols p { color: rgba(255,255,255,0.88); }
@media (max-width: 1100px) {
  .story-grid { max-width: 74%; gap: clamp(1.2rem, 2.5vw, 2.4rem); }
}
@media (max-width: 860px) {
  .story-grid { grid-template-columns: 1fr; max-width: 100%; }
  .sg-lead .pullquote { max-width: 30ch; }
  .story-hero .story-cols { columns: 1; }
  .story-bg { object-position: 74% center; }
  .story-overlay {
    background: linear-gradient(180deg, rgba(11,21,23,0.76) 0%, rgba(11,21,23,0.52) 45%, rgba(11,21,23,0.84) 100%);
  }
}
@media (max-width: 860px) {
  .about-grid { grid-template-columns: 1fr; }
  .about-portrait { align-self: auto; aspect-ratio: 4 / 3; min-height: 0; max-width: 520px; }
  .story-cols { grid-template-columns: 1fr; gap: 1.4rem; }
}